How To NOT Waste Your Advertising Bucks in Traffic Exchanges November 6, 2007
Posted by paul in : Surprises , trackbackWoke up at 5 am as usual, couldn’t get back to sleep so, as it is Tuesday I logged in to Traffic Hoopla to get my weekly statto fix a few hours early. What a surprise!
They’ve a cool new redesign and, shock upon shock, they’ve reduced the list from Top Forty to Top Twenty. This is a really cool move in my opinion. How so?
Well, because to get full benefit from traffic exchanges you need to be a well recognised brand. People buy from those they know, they like, they trust. So it makes sense to ensure they see your name and face fairly regularly. It makes sense that your ‘brand’ is out there 24/7.
If you advertise in forty traffic exchanges you will dilute your TEBA (Traffic Exchange Brand Awareness - term coined by Jon Olson) because your advertising is hitting each individual less frequently. It will take longer for each person to truly recognise your brand and therefore it makes sense to use fewer exchanges.
In fact, I still think using tweny at a time is too many for most users. Hoopla ranks exchanges based on statistics. It’s not a perfect system, nothing can be, but it is a very good indicator of quality.
Here is Hoopla’s current Top Five Traffic Exchanges.
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